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Think out loud

52 posts on business decisions, marketing ROI, AI, hiring — and the occasional sports rant.

The Restaurant Business Is for One Person Only

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The Restaurant Business Is for One Person Only

At Think Clever, we spend a lot of time helping people think clearly about business—not emotionally, not romantically, but rationally.

Dec 26, 2025

Stop Treating Hiring Like a Chore: It Is the Business

Stop Treating Hiring Like a Chore: It Is the Business

Most business owners treat hiring like an annoying chore—something to check off between running operations, managing clients, and putting out fires. But if your business is labor-intensive, hiring isn’t just a task. Hiringisthe business.

Sep 26, 2025

Street-Smart Lawyering vs. Textbook Lawyering: What Business Owners Really Need: Part 2 - Real Estate

Street-Smart Lawyering vs. Textbook Lawyering: What Business Owners Really Need: Part 2 - Real Estate

In Part 1, we talked about the difference between lawyers who just write contracts and lawyers who understand how deals actually fall apart in the real world.

Jun 7, 2025

Street-Smart Lawyering vs. Textbook Lawyering: What Business Owners Really Need

Street-Smart Lawyering vs. Textbook Lawyering: What Business Owners Really Need

There are two types of lawyers. The first one is mostly useless in the real world. He tells you what the law says, drafts your contracts, and pats himself on the back. Technically, he’s doing his job. But in business? That’s not…

Jun 7, 2025

Don’t Trust Your Partner — Structure It So You Don’t Have To

Don’t Trust Your Partner — Structure It So You Don’t Have To

A colleague recently asked me, “Who do you trust enough to go into business with?”

Jun 7, 2025

Startups That Are All Hype: 6 Red Flags

Startups That Are All Hype: 6 Red Flags

Elizabeth Holmes wore a black turtleneck. She spoke with unwavering confidence. If you were around during the Theranos hype, you would’ve invested. So would I. She had the look, the story, the media. The boardroom nodded. The world clapped.

Apr 11, 2025

The Illusion of a Plan: Why Ideas Must Be Written Down

The Illusion of a Plan: Why Ideas Must Be Written Down

We’ve all had those moments—brilliant ideas forming in our minds, complex strategies that seem foolproof, grand visions of success. But until they are written down, they are nothing more than shifting thoughts, constantly…

Apr 3, 2025

Marketing in the Moment: Why Agility Beats Early Planning

Marketing in the Moment: Why Agility Beats Early Planning

Marketing moves fast, but if you’ve ever had to create Christmas content in August, you know the struggle. You sit down, sweat dripping in the Northeast heat, trying to channel holiday cheer—and it just doesn’t hit. Worse, by the…

Mar 25, 2025

Golf Is Like Offering a Teenager a Cigarette—It’s a Life-Altering Decision You Might Want to Avoid

Golf Is Like Offering a Teenager a Cigarette—It’s a Life-Altering Decision You Might Want to Avoid

Golf. A sport that looks refined, peaceful, and maybe even enjoyable—until you actually play it. Then you realize it’s a relentless grind of frustration, wasted time, and shattered self-esteem. If you’re thinking about picking up…

Mar 9, 2025

Stop Pushing Women's Tennis: The Truth About Equal Pay and Attention

Stop Pushing Women's Tennis: The Truth About Equal Pay and Attention

Tennis prides itself on being one of the most progressive sports when it comes to gender equality, but is that equality based on merit or simply forced fairness? This has been an experiment of pushing women's tennis for 50 plus…

Mar 9, 2025

The Great Sports Compromise: Equal Trans Athlete Allocation—Problem Solved

The Great Sports Compromise: Equal Trans Athlete Allocation—Problem Solved

For years, the left and right have been locked in an endless tug-of-war over transgender athletes in women’s sports—a debate as interminable as a political filibuster. But what if the solution was as simple as ensuring every team…

Mar 8, 2025

Back-of-the-Napkin Analytics vs In Depth KPIs

Back-of-the-Napkin Analytics vs In Depth KPIs

In business, sometimes you don’t have access to mountains of data, expensive analytics tools, or deep-dive reports. But that doesn’t mean you can’t make intelligent decisions based on simple math—sometimes, all you need is the…

Mar 7, 2025

Mastering the Future: Why Being an AI Prompt Engineer Feels Like Learning to Use the First Microwave

Mastering the Future: Why Being an AI Prompt Engineer Feels Like Learning to Use the First Microwave

Would you imagine signing up for a class to learn how to use a microwave today? It sounds absurd. Microwaves are so intuitive and ubiquitous that we don’t think twice about using them to heat leftovers or pop some popcorn. But…

Feb 22, 2025

Making Sense of Trump's Recent Comments on Gaza: A Rational Perspective on a $141 Billion USD Opportunity

Making Sense of Trump's Recent Comments on Gaza: A Rational Perspective on a $141 Billion USD Opportunity

When Donald Trump recently made comments about the Gaza Strip, many were completely confused, questioning the logic behind such a bold statement. But when you take a step back and understand who Trump is—his background, his…

Feb 9, 2025

Is America Great? Other Countries Bury Their Mistakes—America Puts Theirs on Netflix

Is America Great? Other Countries Bury Their Mistakes—America Puts Theirs on Netflix

I’m not here to defend America. This is a country with one of the most violent histories and some of the highest levels of child poverty in the developed world. The list of flaws is long.

Feb 6, 2025

Do you Complain about Finding Employees - Hiring isn't a Task - It is the Business.

Do you Complain about Finding Employees - Hiring isn't a Task - It is the Business.

Most business owners treat hiring like an annoying to-do list item. Something to check off between running operations, managing clients, and putting out fires. But if your business is labor-intensive, hiring isn't something you…

Feb 5, 2025

People and Progress: She Changed Me—But Was She Truly Capable of it?

People and Progress: She Changed Me—But Was She Truly Capable of it?

I had a realization recently—one I’m not sure I’m ready to accept. Maybe I’m wrong. Maybe I’m unqualified to even have this thought. But I can’t shake it.

Feb 2, 2025

The Reverse Prank: Turning the Tables with Humor and Creativity

The Reverse Prank: Turning the Tables with Humor and Creativity

The Reverse Prank is a clever twist where the person orchestrating the joke ends up being the one who gets fooled. It works by secretly involving the intended victim, flipping the script, and creating an unexpected and hilarious…

Jan 31, 2025

No Excuses for Ignorance: Why Journalists and Public Speakers Should Use AI to Avoid "Stupid" Mistakes

No Excuses for Ignorance: Why Journalists and Public Speakers Should Use AI to Avoid "Stupid" Mistakes

In today’s world of instant feedback and viral moments, journalists and public speakers are under more scrutiny than ever before. A single poorly worded question or thoughtless comment can be amplified across social media in…

Jan 24, 2025

New FCC Rules for Lead Buying IN TWO SENTENCES.

New FCC Rules for Lead Buying IN TWO SENTENCES.

Did the lead give you express consent for you to contact them about a specific product or service you are offering? If so, you are in compliance.

Jan 24, 2025

Pitfalls of Building Your Own Technology vs. Using an Established Product

Pitfalls of Building Your Own Technology vs. Using an Established Product

When it comes to adopting technology, I’ve noticed a common mistake that many companies make, especially when they’re not very tech-savvy: they try to reinvent the wheel by talking to software development companies that promise…

Jan 22, 2025

Why Clients Want Fancy Marketing Strategies But Miss the Best Tool: Email Marketing

Why Clients Want Fancy Marketing Strategies But Miss the Best Tool: Email Marketing

As a digital marketer, I’ve had countless clients come to me, ready to spend big money on flashy campaigns, expensive ads, and all kinds of complex marketing funnels. They’ve got their hearts set on all the shiny stuff, but…

Jan 22, 2025

Skip Traffic, Crush Your To-Do List, and Turn Travel Into an Adventure: Working Nomad Part 3

Skip Traffic, Crush Your To-Do List, and Turn Travel Into an Adventure: Working Nomad Part 3

What if I told you that you could escape traffic, get more done, and make every road trip an adventure? Sounds too good to be true, right? But here’s the crazy, unconventional truth: you can do all that—and it’s way easier than…

Jan 22, 2025

The Craziest Remote Working Area I have Utilized: The County Courtroom

The Craziest Remote Working Area I have Utilized: The County Courtroom

Imagine this: you're sitting in a courtroom, surrounded by real-life drama—high-stakes divorces, intense criminal trials, and emotional confrontations—all unfolding in front of you. But here’s the twist: you're not just an…

Jan 22, 2025

Why you Should be a Working Nomad if you are not Already: The Chic Lifestyle

Why you Should be a Working Nomad if you are not Already: The Chic Lifestyle

If you’re a working nomad, you know it in your soul. You’re someone who can’t stay tethered to one workspace for too long. The traditional office, home office, or even a dining room table can feel confining after a while.…

Jan 22, 2025

5 Sentence Article: How to Learn how to Use AI

5 Sentence Article: How to Learn how to Use AI

Go to the ChatGpt and ask it. It is that simple. Start Now. It is that simple, stupid.

Jan 21, 2025

Removing Emotions from Business Decisions

Removing Emotions from Business Decisions

Part 1: Removing Emotions from Decision-Making Through Data Analysis and Model Development

Jan 21, 2025

Why Software Projects Are Late: Lessons from HVAC Installations and Development Realities

Why Software Projects Are Late: Lessons from HVAC Installations and Development Realities

Software development projects are notorious for running behind schedule. Despite advances in methodologies like Scrum and Agile, deadlines often slip, leaving stakeholders frustrated and budgets strained. Why does this happen?…

Jan 21, 2025

Ballpark Probing Method: How to Get a Rough Cost Estimate from a Vendor

Ballpark Probing Method: How to Get a Rough Cost Estimate from a Vendor

In business, you often encounter situations where you need a rough estimate to decide whether to move forward with a proposal, project, or purchase. Yet, some people refuse to provide a straight answer until they have every…

Jan 21, 2025

Baked Bouquet Pitch Deck

Baked Bouquet Pitch Deck

Shortly after this Pitch Deck I decided to continue to boot strap and tripled sales in 2022. I sold the company and most of the advancements have been rolled back.

Jan 20, 2025

Hubspot Case Study: Marketing through Product and Customer Segmentation

Hubspot Case Study: Marketing through Product and Customer Segmentation

Jan 20, 2025

Why Are You Wasting My Time YouTube? Just Show Me How to Fix It

When someone clicks on a YouTube tutorial, they don’t care about your backstory, how hard you worked on the video, or your request to like and subscribe. They want one thing: the answer. If your video starts with 50 seconds of…

Jan 17, 2025

Skip the Fluff and Get to the Point with Blog Articles

Skip the Fluff and Get to the Point with Blog Articles

Blog readers come to your article with a purpose: they want answers, insights, or actionable advice, and they want it fast. Yet, many articles start with unnecessary preambles, establishing context the reader already knows or doesn't need.

Jan 17, 2025

$5 Ultimate Phone/Laptop Portable Charger: Convert your Cordless Tool Battery.

$5 Ultimate Phone/Laptop Portable Charger: Convert your Cordless Tool Battery.

There exists an adapter that turns your cordless tool battery into the ultimate power bank. It attaches to any cordless battery and puts a usb or usb-c connector to it. IT IS SUPER POWERFUL and RECHARGES SUPERFAST.

Jan 16, 2025

Time to Raise the Hoop 11'' High: Why Modern Basketball Needs a Change

Time to Raise the Hoop 11'' High: Why Modern Basketball Needs a Change

Basketball has outgrown the 10-foot hoop. It’s time to stop pretending otherwise and face the reality: the game needs to evolve.

Jan 16, 2025

Not Satisfied as a Franchisor - Roomba Vaccuum's Problem is yours!

Not Satisfied as a Franchisor - Roomba Vaccuum's Problem is yours!

I know I chose a very unusual title for this article, but I was hoping to gain the attention of franchisors that are growing but are stressed by the unexpected strain of their relationships with their franchisees.

Jan 16, 2025

The 48 Hour Rule: How to Navigate Conversations with Trump Supporters

The 48 Hour Rule: How to Navigate Conversations with Trump Supporters

Discussing Donald Trump with his supporters can feel like navigating a maze without a map. The arguments often shift, rely on hearsay, or stem from an entirely different media universe. This article explores the challenges of…

Jan 15, 2025

Sunk Cost Fallacy: Introduction

Sunk Cost Fallacy: Introduction

The sunk cost fallacy is a cognitive bias where individuals continue investing in a project or asset based on what they have already invested, rather than on future potential returns. This fallacy occurs because people have an…

Jan 12, 2025

The Sunk Cost Fallacy: Part 3 - Hawaii

The Sunk Cost Fallacy: Part 3 - Hawaii

Imagine you’ve booked an extravagant vacation for $10,000. You’ve planned it for months, you’re excited about the trip, and everything is set. However, just days before you leave, a local event in your hometown comes up that you…

Jan 12, 2025

Sunk Cost Fallact: Part 2 - 2000 Housing Crises

Sunk Cost Fallact: Part 2 - 2000 Housing Crises

During the housing boom leading up to the 2008 financial crisis, many investors and homeowners were drawn into speculative real estate purchases. They were motivated by rising home prices, the belief that property values would…

Jan 12, 2025

Embrace AI Writers: A Call to Evolve in the World of Content Creation

Embrace AI Writers: A Call to Evolve in the World of Content Creation

The world is changing fast, and so is the way we write. One of the most significant shifts in content creation today is the rise of AI writers—tools that can generate articles, reports, and even creative pieces. Yet, despite the…

Jan 12, 2025

Writers Fears of AI and the Changing Landscape

Writers Fears of AI and the Changing Landscape

How AI Will Transform the Writing Industry: A New Era for Content Creation

Jan 12, 2025

Filling up the Swamp: Trump and Billionares

Title: The Elitist Invasion: How Billionaires Are Filling Up Our Government

Jan 12, 2025

Part 2: The Delusion of Pickleball Masters: How a Lack of Sportsmanship and Humility Fuels Arrogance

Part 2: The Delusion of Pickleball Masters: How a Lack of Sportsmanship and Humility Fuels Arrogance

A major reason why pickleball players develop such an inflated sense of skill is that many of them have never played competitive sports in their formative years—specifically between the ages of 15 and 20, a critical period when…

Jan 12, 2025

The Psychology Behind Pickleball’s Arrogance: Why Some Players Think They’re Masters After Just a Few Weeks - PART 1

The Psychology Behind Pickleball’s Arrogance: Why Some Players Think They’re Masters After Just a Few Weeks - PART 1

Pickleball, for all its supposed simplicity and charm, is increasingly becoming a playground for inflated egos and self-proclaimed “experts.” It’s a game that fosters a false sense of achievement, turning casual players into…

Jan 12, 2025

PickleBlock: A Case Study in AI Going to Far

PickleBlock: A Case Study in AI Going to Far

PickleBlock has quickly become a sensation in its first few months, with users raving about its ability to cleanse their social media feeds of unwanted pickleball content. Designed to target and eliminate everything related to…

Jan 12, 2025

PickleBlock: The App That Filters Out Pickleball Content So You Can Enjoy Social Media Again

PickleBlock: The App That Filters Out Pickleball Content So You Can Enjoy Social Media Again

Pickleball—the obnoxious mashup of tennis, badminton, and ping-pong—has taken over social media, and let’s face it: it’s everywhere. Your feed is inundated with these smug, paddle-wielding “athletes” posting endless videos of…

Jan 12, 2025

Hubspot: Achieving Targeted Marketing Through Product and Customer Segmentation with Integrated Support, Loyalty, and SMS Strategies

Hubspot: Achieving Targeted Marketing Through Product and Customer Segmentation with Integrated Support, Loyalty, and SMS Strategies

Charlie Hustle needed to match their products and customers by unique characteristics to effectively show them the products that they wanted and attain a respectable ROI. You will see how this implementation was executed and how…

Jan 4, 2025

"The Bitcoin Paradox: A Profitable Gamble with No Long-Term Role"

"The Bitcoin Paradox: A Profitable Gamble with No Long-Term Role"

"The Bitcoin Paradox: A Profitable Gamble with No Long-Term Role"

Jan 4, 2025

Unlock Your Business Potential with Fractional C-Level Consulting

Unlock Your Business Potential with Fractional C-Level Consulting

In the fast-paced and ever-evolving business landscape, having access to experienced leadership can make all the difference in unlocking your company's full potential. That's where Think Clever steps in – offering Fractional…

Oct 1, 2024

Revolutionizing Technology: Trends and Innovations for Success

Revolutionizing Technology: Trends and Innovations for Success

In today's fast-paced business world, staying ahead of the curve when it comes to technology is essential for success. From artificial intelligence to blockchain, there are a plethora of trends and innovations revolutionizing the…

Oct 1, 2024

Stepping Out of Your Comfort Zone in Social Advertising

Stepping Out of Your Comfort Zone in Social Advertising

How Mature and Larger Companies Miss the Mark on True Social Engagement

Oct 1, 2024